Marketing
AI-First Digital Marketer
Navi Mumbai • In person • We hire for ability, not years
Make Allerin the answer. When an enterprise asks an AI assistant who builds production AI, you are the reason we are in the reply. We hire for ability, not years. Read the whole description before you apply.
A note on what we're looking for
Read this first. We are direct about how we work.
We are an engineering firm, not an agency, and our marketing has to prove it. We build production AI: agentic systems, computer vision, and analytics, delivered with KPI gates and measurable outcomes. Our case studies say things like "false positives down 85 percent". Your work carries the same register: concrete numbers, outcomes over adjectives, no hype.
This is a one-person marketing function run as a system. The execution layer of marketing, scheduling, drafting, enrichment, reporting, is now done by tools that talk directly to the platforms. We expect you to run that layer, not be it. Your hands build the workflows; your judgment decides what goes out, what it says, and whether it worked. If your idea of this job is managing a content calendar and preparing a monthly report, stop here. The calendar is an artifact the tools maintain, and the report writes itself.
We do not count your years and we do not collect certificates. We look for whether you have it: work you can show with numbers attached, workflows you built yourself, and the editorial spine to catch AI output that is fluent and wrong. A candidate with three years and a portfolio beats a candidate with eight years and a tool list, every time.
If this sounds demanding, it is. If it sounds like the marketing job you have been trying to invent at your current company, keep reading.
What you'll own
Being found where buyers actually look
- Systematize and multiply our founder-led thought leadership on LinkedIn, where individual profiles carry several times the reach of company pages. You run the engine behind it: research, drafts for approval, timing, repurposing, measurement.
- Own our visibility in AI answers. When ChatGPT, Perplexity, Gemini, or Google's AI Overviews are asked about our categories, Allerin gets cited.
- Search still matters; do it the 2026 way, for AI Overviews and assistants as much as for the classic ten blue links.
Content as proof
- Turn real engineering work into the content that sells it: case studies with real numbers, technical write-ups, original data and benchmarks. The content is the product demo.
- Build the repurposing engine: one webinar or project story becomes clips, posts, a write-up, and an email, in hours and not weeks.
- Guard the voice. AI drafts; you edit; nothing generic ships.
The machine
- Build and own the marketing workflows: automation platforms, enrichment and outbound tooling, automated reporting, and AI agents working under guardrails you define.
- Run small-volume, high-relevance outbound: AI-researched named accounts, sequences coordinated with what we are publishing, never spray and pray.
- Keep measurement honest: first-party tracking done properly, CRM-based pipeline attribution, and the discipline to ask "how did you hear about us".
Outcomes, not output
- Your numbers are qualified conversations with the right enterprises, engagement of named target accounts, citations in AI answers for our categories, and marketing-sourced pipeline.
- Followers, impressions, and post likes are not outcomes here, and we will not pretend they are.
- Say plainly what is working, what is not, and what you are testing next, every week.
This role is NOT for you if
- Your core skill is managing a posting schedule. The tools do that now.
- You measure yourself in impressions and followers.
- You list AI tools on your resume but cannot show a workflow you built.
- You ship AI output without editing it, or cannot tell when it is wrong.
- You need an agency and a big budget before anything can happen.
- You think B2B marketing means boosting posts and collecting MQLs.
- You need a team to hide in. This function is you, with leverage.
How we work with AI
Execution is automated wherever a tool does it well: drafting, scheduling, enrichment, clipping, reporting. You configure, direct, and audit those tools; you define the brand guardrails agents operate inside; you approve what they produce; and you own the outcome either way. Nobody credible runs marketing hands-off in 2026, and we will not ask you to pretend to. What we ask is that one person with judgment and this leverage does what a team of three did in 2020, better.
How to apply
- Apply through the steps that follow. The questions are built to surface work you can show and how you think, not how well you polish a resume. AI-written answers are obvious, and they are rejected.
- Everything you write, we will dig into if we talk.
Apply
That is the whole description, including what this role is not. If it reads like the work you have been waiting for, come in.
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